If you are a business owner and you are wondering what benefits a Google My Business listing can have then you are in the right place. A Google My Business listing is one of the most important tools that you can utilise as a small business owner to gain exposure in Google searches.
What is a Google My Business Listing
Google My Business (GMB) is a critical tool to help businesses of all sizes grow their presence across the Google platform. It has come a long way since its merger of Google + Local & Google Places for Business in June 2014, with it now encompassing more features than ever.
A GMB listing gives you the ability to show a snapshot of your company details in local Google searches. You are also able to get featured in Google Maps, as well as showcasing customer photos and reviews. This gives potential customers a quick overview of the important information for your business as well as showing trust elements such as the reviews. This allows you to increase your local reach and grow your brand awareness.
Why you need a Google My Business listing and the benefits it can have
Many businesses overlook the importance of having a GMB listing however it is one of the most powerful local SEO tools that your business can harness. A study by Bright Local has found that over 64% of people have used Google My Business to find contact information for a local business online. Not having this set up for your business could be costing you a lot of missed opportunities.
Your business can benefit massively from setting up a Google My Business Listing. The most important of these being the increased exposure that you will start to get in Google searches. Your business listing will start to appear for search terms that are related to the services your business offers.
Actively using Google My Business also allows you to engage with your customers by replying to their reviews. This is a way of carrying out reputation management by thanking the positive reviews while responding to any negative reviews to try and solve the issues that they have had.
You can read more about reviews & reputation management in our post here.
Here are the main benefits of having a Google My Business listing:
Free Business Listing In Search Results
As we have previously mentioned the main benefit of having Google My Business set up is to get a local search presence with in Google searches.
Getting featured in Google Maps is a great way to let your customers know where your business is located and allows them to easily get directions to your premesis.
Acquire Customer Reviews
Research has shown that over 90% of people check for reviews before deciding to work or communicate with a business. Furthermore, 84% of people have said that they trust online reviews as much as a personal recommendation. This makes it essential for your business to be showcasing the reviews that it has.
GMB posts are a way of displaying short snippets of information to your customers within your business knowledge panel. These are often used to promote upcoming events or sales that your customers would be interested in.
Free GMB Website
Google My Business also allows small business owners to take the information they have input into the platform and create a small simple website completely free of charge.
How can I get a Google My Business listing?
Getting a Google my business listing is super simple and can be set up in less than 10 minutes.
If you would like to set up your own GMB listing take a look at our post on how to do that here.
Alternatively you can get in touch with our team at MNA Digital and get your listing set up by our SEO team. Give us a call on 01902 319 730
Frequently Asked Google My Business Questions
Yes absolutely! There is no charge associated with setting up or claiming a Google my business listing.
To access your existing Google my Business account you can simply go to google.com/business/ and sign in with your Google account.
To claim your business listing simply do a search for your business, if you see the knowledge panel show up but you haven’t set this up simply click the Claim this business > I own or manage this business. You will then be asked to verify that you are the business owner or have permission from the business owner to claim the listing.