Why you need a free ‘Google My Business’ listing

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If you’re a small business owner and you’re not sure what Google My Business is, you’re in the right place.

Google My Business is a collection of Google features, from maps and images through to the personalised snapshot you can see above. The exception however, is they’re all set-up in a way that showcases your business to relevant traffic.

What is a Google My Business listing?

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Designed to offer a quick look at the important bits of your business, such as contact information, reviews and website, the ‘Google My Business’ listing is a great place to start if you’re looking to improve your local reach and brand awareness.

By setting up a listing, you automatically increase not only your brand visibility, but your local SEO ranking.

If you have a customer facing location or service, it is ideal. There are several benefits to claiming or setting up your ‘Google My Business’ profile, particularly when it comes to the Google search engine itself.

How will a Google My Business listing benefit me?

First (and most importantly), it offers a centralised listing that Google can use when it comes to your business. By allocating categories (both primary and secondary) to your listing, you can decide when and why you appear in Google searches.

Secondly, you provide a place where customers can engage with you, whether it’s providing reviews, photos or ratings. As you receive more reviews, your business becomes more prominent and trustworthy, two factors that Google loves to attribute to ranking.

It can even provide analytics such as useful insights into traffic stats including views, clicks and followers, allowing you to make edits depending on the information you receive.

Want to find out more about Google My Business?

As you can see, setting up a Google My Business page is easy and well worth doing, especially if you’re a local business looking to improve your brand awareness. With Google offering this service for free and their moves towards rewarding local SEO, now is the best time to create your listing.

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