Why display advertising should be a part of your marketing plan

Laurianne Dudgeon

Laurianne Dudgeon

Mobile devices and display advertising are a match made in heaven, with smartphones accounting for 60% of all display ad views in 2020. 


Display Advertising is growing at a fast pace, we all want people to know about your business and what you do – but most importantly we want them to do business with us. As we grow nearer and nearer to the end of the year, you should be thinking about how you are going to smash 2023 with a solid marketing plan. 


So how on earth do you achieve this? Why should display advertising be a part of your marketing plan? 


Here at MNA Digital we offer a wide variety of digital marketing services for businesses of all shapes and sizes, so keep reading for how display advertising can help you. 


Display Advertising: covered. 

Display advertising gives you identity. 


Display Advertising is the term for visual ads that are shown across the internet. These types of ads can come in a range of formats like images, videos and even GIFs! Think about all those ads you see on social media – that is display advertising and aren’t they impactful? 


Why should you use it? 

Day by day there are billions of users using the internet worldwide, and the digital age has made it easier than ever to shop online without even leaving your house. Therefore, using display advertising is a strong way to reach your target audience. 


By allowing your business to show up in the places where your audience is already active online, display advertising can do things that search cannot. 


Display ads have the potential to significantly improve your brand awareness thanks to their eye-catching visual format. With display marketing, you can not only strengthen your brand consistency, but also your visibility, nurture leads, and track performance. 


Pictures speak a thousand words 

And we couldn’t agree more. Display advertising means you can get creative as much as you’d like not only with colours but with text, video or even audio! By using your brand colours, you are becoming instantly recognisable. 


Nurture those leads 

One of the most important factors of display advertising is that it allows you to nurture leads. A potential customer will be introduced to your services upon seeing the advertising, and a well-placed ad is a great reminder to go through with a purchase. 


Wait, there’s more!  

You can also use display advertising to engage with new audiences who may not be familiar with the products or services that you offer. 


You can even target people based on demographics, topics and categories – perfect for capturing your target audience! By doing this, you are more likely to find customers who actively want to make a purchase from you. 


Track performance 

If you’re putting together a marketing plan, it’s never easier to keep track of your display advertising performance, you are able to refine future campaigns with Google and Facebook providing detailed reports to enable you to gain a further understanding of how your money is being spent. 


Display advertising is a fantastic way of increasing brand awareness and converting leads into sales in a way that is customisable, personable, and responsive. 


If you are looking to level up your display advertising campaigns, or simply try them out for the first time we are here to help – contact us for more. 

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