What Is A Web Design Template

A web design template is a pre-built scheme for a site which includes various plug-ins and widgets all contributing to creating a user-friendly platform for you.

Web design templates come in a variety of forms, a wide range of layouts, from rich in details to minimalist, and integrate many functionalities to meet the requirements of both beginner users or experienced developers.

Benefits Of Using Web Design Templates

Website templates are the Prêt-à-Porter of sites’ creation. You get what you pay for. All products showcase the exact functionalities and features of the template, so you won’t face any bad surprises after purchasing. You should be able to include various graphics effects such as parallax scrolling to up your game. Templates based on Bootstrap or WordPress software are highly responsive, and you can easily change images, insert your custom content and add plug-ins or different widgets. A good choice is a minimalist Bootstrap or WordPress template.

Templates save you the time and energy which you would spend discussing and explaining your ideas to a developer. Any time you waste will literally cost your business money. By using a template, you can have an e-commerce site or blog up and running in just a few days. Staying within your budget is imperative if you’re just starting out in the online business world. It’s cheaper to buy a website template than to pay a couple of thousand dollars to a professional web design company. Also, you’re not limited to 1, 2 or 3 versions, the online marketplaces for website templates offer a great range of options and features to choose from such as static or dynamic graphics, parallax scrolling, minimalist appearance.

Updating features is the best way to keep your site template fresh and new. You should choose a template made by an active developer who provides support on the marketplace forums and offers free updates.

Types of Templates

Site templates differ depending on the software they’re developed on and the application and purpose of the site. They can be downloaded as a separate compressed file, integrated into a builder interface or contain html editing software and range from static, responsive and exclusively mobile. Although templates are built using html and CSS code, they can have different extensions including .html, .htm, asp. or .php. Templates can be made using different web development software such as WordPress, Bootstrap or Squarespace and categories of site templates include e-commerce, blogs, informational sites, photo sharing or corporate sites.

Responsive Website Design

Conversion Rates

When it comes to conversions, a responsive web design is better suited to converting mobile users than a desktop design. A website that provides a great and seamless user experience has a significant chance of increasing conversions.

When users visit a non responsive website, they will have a very difficult time looking for what they need or to carry out a goal completion. This will result in users leaving your website.


Google is now heading towards an off-desktop first online world! In April 2018’s update, they announced their mobile-first index, which is now prioritising those sites that cater to visitors on any device and placing those sites above old-style websites!

This means your site is effectively getting ‘penalised’ until you make it responsive, fast and have future-ready architecture!

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The Difference Between a Responsive Site and a Mobile Site

A mobile website requires having a separate site for mobile devices, housed under a separate URL from your desktop URL.  Meaning that you effectively have to have two websites, one for desktop users and one for mobile users.

A responsive site means you only have the one site that changes and adapts its shape depending on the size of the device that is being used to view it.

With having a single site, your SEO is improved as not only will all traffic be directed to your main domain, rather than split between the two, but you also only have to look after one SEO campaign.

Having two separate websites means you have to maintain them both, recreating the content, and then telling Google about the duplicate content so that you don’t have both sites penalised. You also have to upload different resolutions of images to show on each of the sites.

How Responsive Websites Work

A site with a responsive web design will have fluid layouts, flexible images and media queries. This is what causes those websites you view on mobile devices to have the same design as those you’ve seen on your desktop, but feel much more view able.

Fluid Responsive Web Design

Fluid Layouts

Fluid layouts cause the layout of a website to change shape and size as your resolution gets bigger or smaller. This is done through use of CSS, which attribute percentage sizes to each element.

It’s easy to see how this changes if you change the size of your browser window! As the window gets smaller, the layout will shape shift in order to accommodate the information the web designer has deemed important. You might even see click to call buttons appear on smaller resolutions, whereas they’re not there on a larger screen!

Flexible Images

These are images which will be adaptive, meaning they will change and shape shift according to the screen size.

A good example of this is that a website will cause a header image to either shrink, or cut off portions of the image as the size gets smaller; this allows you to keep the important parts of your branding visible no matter what the size of the screen is.

Adaptable Images
Responsive Web Design Media Queries

Media Queries

This is a website asking a visiting device what it is, and certain information from it. For example, is the device in portrait or landscape mode? Does it have a notch that changes the shape of the screen, and other questions. This means that no matter what, your site will display on screens of all shapes and sizes!

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