Difference Between On Page and Off Page Optimisation?
On page and off page optimisation work very well together to improve search engine rankings so it is not about which one you should consider doing.
When we speak of on page optimisation, we speak of techniques used within a website in order to improve its ranking in search engines. On page optimisation involves technical SEO as well as content optimisation. SEO techniques such as optimising content, titles, meta descriptions, images, URLs, links and mobile friendliness are all involved.
When we speak about off page optimisation, we speak of techniques used externally to your website to promote your website across the web. Link building is at the center of this technique. Keep in mind that quality relevant links will boost your website’s authority and search rankings, while low quality spam links will have the opposite effect. Other techniques include outreach, guest blogging, social media marketing.