So what is Search Engine Optimisation?
What is SEO from a company’s point of view? Put simply, search engines do two things: first they crawl and index the billions of pages, documents, videos, news, files and other media on the web. This means that they look at all of it, and build an index of websites ranked according to relevance. Secondly, they provide answers to queries made by users – your customer base. They do this by checking the query against their index, and returning the most relevant and popular websites as suggestions.
Search engine optimisation, then, is the practice of making adjustments to your website which will push it further up the ranks when people make related searches on Google or Bing. This may sound simple, but doing this with any degree of success means having an excellent understanding of how exactly search engines work, and the type of algorithms they use to index websites.
Visibility on the internet can absolutely make or break a business, which is why SEO is so crucial to success to any firm. With competing companies taking full advantage of every opportunity to reach their customers, if you don’t do the same you can end up getting left behind. Whether you choose to hire a freelancer or go to an established firm, if you’re at all unsure about your internet presence you should definitely consider hiring a consultant to help you.
While it is absolutely possible to learn SEO yourself, it is incredibly time-consuming. If you have a business to run at the same time, DIY is probably not the best solution for you. The returns to your business from hiring a freelancer or an agency to do it for you are incredible, and with much less time and effort spent on your part.