Competitor research is very important as it provides you with information and data regarding what SEO strategies are working within the industry. You can discover which competitors are performing well in terms of Organic Traffic, what keywords are of value and link building strategies. This will form a base on what you need to do to start improving the quality and quantity of traffic.
What is Keyword Research and How Should You do it Right?
Keyword research is the art of finding the most important search terms in any given niche. Its aim is to develop working strategies to eventually make your website rank first for those terms.
A great starting point for doing keyword research that brings results is to use the keywords and phrases your competitors are targeting.
SEMRUsh, Ahrefs, Ubersuggest and Google’s Keyword Planner are some of the leading tools/software within the industry for carrying out keyword research. Some of these tools will return a list comprising of phrase match terms along with related keywords. The related search terms can sometimes be the most interesting, since they’re often important terms that competitors may be overlooking, which could potentially make it easier to secure top rankings.
Some of the software and tools show you the keyword volume and a keyword difficulty rating. The volume shows you the average number of times a keyword was searched for per month. The difficulty rating determines how easy it is to rank for certain keyword terms. High volume keywords are generally difficult to rank for due their high difficulty rating.
While you will want to create a comprehensive plan that allows your website to rank high for as many relevant terms as possible, it’s crucial to realize that pages focusing search terms with buying intent will tend to generate the most revenue – which means those are the likely cornerstones in your digital marketing efforts.
A typical approach for most websites looking to dominate a niche is to focus heavily on creating and promoting pivotal pages optimized for terms with high search volume and/or high buying intent, while also working on creating somewhat more peripheral pages optimized for less profitable and/or non-competitive terms.
The more pages a website has with good search rankings for key terms in a niche, the higher its authority in that niche, which will in turn help raise rankings across the board.
How Can You Use Backlink Research To Cut Through the Competition?
Backlinks are a major part of Off-site search engine optimisation. The number of inbound links is an indication of how popular your website is according to search engines.
Link building is a very time consuming process. However, there are a number of technical tools such as SEMrush, Ahrefs, Majestic SEO and Serpstat that can help you in carrying out backlink research.
Using one of the back-link analysis tools above you can get an insight into your competitor’s backlink profile. You can get insights such as backlinks, anchors, referring domains, traffic and keywords which is all important data when it comes to backlinks. All this will help build your link building strategy.