How To Attract Search Engines With Keywords
It’s one of those eternal truths. People use search engines by typing in certain words. You must discover what words and terms people use when searching for your product or brand. If you can slip those words comfortably into your content, you’ve got it made. Your content will appear on top of the Search Engine Results Pages when searchers type in your keywords.
Keywords and key phrases shouldn’t appear too often. There was a time when Google rewarded keyword density with higher ratings. Unfortunately, it led to a situation where there was rubbish content all over the Internet. A few algorithm updates later, Google changes its tactics. They started to penalise content for what’s now known as ‘keyword stuffing’. Keywords and key phrases (long-tail keywords) should fit seamlessly into content.