SEO In A Nutshell

So what does SEO stand for? Search Engine Optimisation is a process of improving and growing your websites visibility within non paid Search Engine results pages (SERPs).

SEO is important as it can drive more traffic to your website.

How Does SEO Work?

Search engines use crawlers/ spiders to index your website’s pages and show them among search engine results for certain keywords. To make sure your content is visible you should aim to rank high within the search engine results pages (SERPs). This can be achieved using Search Engine Optimisation.

Considering that Google is used by 75% of all searchers and that the first 5 results on Google get 67% of all clicks, it’s obvious that SEO is a key ingredient for online visibility.

SEO Meaning and Strategies

As with any form of business, online content optimization can also be done by implementing strategies. Here are 3 known strategies;

Black Hat Strategy

The black hat strategy in an aggressive way of increasing rankings. This method is disapproved as it goes against Search Engines guidelines.

Black Hat SEO involves duplicate content, invisible text, a huge density of keywords, redirecting users to a different site and links from sites with irrelevant content.

White Hat SEO

On the other hand, the white hat strategy is what we stand by. It’s the most sustainable and recommended approach to have when optimizing your online content.

By implementing the white hat approach you’ll focus on your human audience. Create great quality and useful content for your readers and make it accessible by following the Search Engine guidelines.

Gray Hat SEO

This strategy is risky as it may or may not result in your website being penalised. Because Google isn’t clear cut on SEO standards, a gray hat approach can be used.

An example of this is Guest posting. Although guest posting to build links is not 100% approved by Google, it can be considered as a method of growing your brand awareness.

How to do Search Engine Optimisation

How To Do SEO?

SEO involves optimizing your website or content on three different levels: technical setup, content, and links.

By implementing these methods, you increase your chances of ranking higher in the Search Engine Results Pages (SERPs).

What Does SEO Mean From A Technical Perspective?

The main technical issues to look at when you’re optimising your website are the URLs, 404 error pages, the navigation structure and links, your sitemap and robots.txt files.

To guarantee that search engine crawlers visit your site and index the content, you need to create descriptive and SEO Friendly URLs. They should offer a clear and readable indication about what the destination page’s content is.

Creating snippets and mark-ups to highlight different content can benefit users as well as search engines. All this will help search engines to better understand what information your web pages contain.

HTTP 404 error messages should be fixed immediately to prevent a sharp downfall of your site’s ranking in SERPs. 404 error pages should be redirected to appropriate pages.

Page speed can be increased by optimizing your site’s images, compressing text files, deleting extra code and using a hosting provider which offers CDN (Content Display Network).

Award Winning Digital Marketing
Quality SEO Content

When It Comes To The Content Itself What Does SEO Stand For?

The next step you should take when optimising your website is to focus on making some simple changes to your content.

Next, create compelling title tags and create reliable meta descriptions. Title tags should include keywords related to the content of the page described. Search engines use meta descriptions summaries in search results snippets. So, meta descriptions should follow certain rules to increase the SEO and CTR of your site.

Google uses indicators to determine a site’s authority and relevance. The two main metrics used are content (relevance) and links (external backlinking).

Your content should be unique and should be of a high quality. Without quality content it is difficult to rank high up within SERPs.

What Does SEO Mean When It Comes To Links?

When you’re working on link optimization, focus on SERP investigation and external factors (backlinks).

You should perform a SERP investigation to check what the search engine considers to be relevant content for searchers’ queries. In case of any openings where details are not provided, you can fill them in and take over higher ranking positions.

Search engines use both the quality and the number of links to determine a website’s authority. A link’s quality is determined by the popularity of a linking site, subject relevance, and trustworthiness.

Interested in seeing how SEO can help grow your business online?

Fill in the form below and a member of our team will get back to you as soon as possible. We’ll talk you through what you need to know and how we can help.
Alternatively, feel free to give us a call on 01902 319730. We look forward to hearing from you!