What Does SEO Mean From A Technical Perspective?
The main technical issues to look at when you’re optimising your website are the URLs, 404 error pages, the navigation structure and links, your sitemap and robots.txt files.
To guarantee that search engine crawlers visit your site and index the content, you need to create descriptive and SEO Friendly URLs. They should offer a clear and readable indication about what the destination page’s content is.
Creating snippets and mark-ups to highlight different content can benefit users as well as search engines. All this will help search engines to better understand what information your web pages contain.
HTTP 404 error messages should be fixed immediately to prevent a sharp downfall of your site’s ranking in SERPs. 404 error pages should be redirected to appropriate pages.
Page speed can be increased by optimizing your site’s images, compressing text files, deleting extra code and using a hosting provider which offers CDN (Content Display Network).