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What is paid search and how can it benefit you?

Paid search advertising can sound expensive and complicated, but with billions of Google Searches being made every day, it’s perfect for businesses to gain exposure. 

Paid search advertising is also known as Pay Per Click advertising (PPC), is great for gaining those ever-important impressions and traffic for your site. Just a small cost can go a long way for your business. Here at MNA Digital, we are experts in Paid Search. Let’s delve into how paid search advertising works, how it will benefit you, and ultimately how you can profit from this. 

Paid Search allows you to target search results 

You need to get your ads in front of the right audience. How can you do this? 

Paid campaigns allow you to promote your products and services directly to those who are looking for them giving you the exact exposure you need. 

To start with Paid Search, you will use Google Ads allowing you to research and bid on keywords. These are what people will search for to be directed to your services and products. This way you can track how each keyword performs, and how they reflect your business.  

Paid Search is cost-effective 

You may think that paid search needs to be expensive for it to pay off for your business. However, if you are on a budget, Google Ads will only take payment when someone clicks on your ad, so you are only paying for what works for your business. You do not have to pay for ads that users are not engaging with.  

Your ads will get huge exposure in the top search engines 

Every day individuals on the internet make over 5 billion Google searches. If you run a business online, you want to make sure that your page comes up in the top 5 results. You can get there! 

The top search engines have room at the top of their search result pages waiting for paid advertisements to be placed there from businesses like you. The higher you are, the bigger the likelihood that you will get large amounts of traffic. 

Geo-Targeting and Ad Scheduling 

If you’re a busy business, you may not have the time to keep up with paid ads online. However, we are here to help, and with ad-scheduling advertisers can schedule when their ads will be displayed, whether that is a specific day or hour. The possibilities are endless! 

Geo-targeting is perfect for selecting users who are in a specific location. This is ideal for small, local businesses who want to get their name out there locally. For example, if you are a local Hairdresser, you want your adverts to display on the devices located around your business, geo-targeting is your answer! 

These are only a few examples of how paid search can benefit your business. MNA Digital are experts in Digital Marketing and will help you down to the last detail to get the exposure you need with the budget you want. We will manage and take care of your PPC campaign, whilst all you have to do is see those valuable leads come in. 

Get in touch with us now at info@mnadigital.co.uk or on 01902 319730. 

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