So you have a new website, but what next? How can you pull in visitors to see it? With numerous websites competing online, it can often be a challenge to successfully market a new website in 2021. Read below on the top 5 ways you can make the most of your site and increase your customer base.
Blogging, blogging, and more blogging
Blogging creates organic content, which will increase your chances to bring in new users and audiences. Writing more prominent blogs that are in your ‘niche’, will help you gain traffic to your site and will be a good chance to display your expertise.
Utilising Facebook Ads
If you have a Facebook page, Facebook Ads are vital to gaining traction on your website. This will also allow you to cross-promote over your social media and your website. They can also help you target individuals from a specific location or even those who “like” other pages. It’s a cost-effective way to bring in new traffic to your website as you can set budgets or pay only when people see your ad.
Email marketing is one of the strongest ways to market to your customers. You can directly influence your audience and can have full control. By doing this you can encourage users to return to your website on a regular basis by showing them what they’ve missed since they last visited it and can divulge into your email marketing analytics to understand more about your customer base. There is so much you can learn from your audience.
Building strong relationships correlates with a strong reputation. By using PR strategies or getting mentioned in a big press outlet, your business will appear more trustworthy as press outlets are a trusted source for many including your customer base. Press releases can also help drive traffic and generate interest in your product or service to gain high conversion rates.
It’s great to produce regular content and put it online on your website, however, it’s about how you distribute and share this content into channels is what matters. Social media is key to share your content. Join in on group discussions with relevant hashtags on Twitter, or engage and answer questions with your commenters on Facebook to build up that rapport.
SEO (Search Engine Optimisation) is the process of getting your website ranked highly on search engines like Google. SEO brings consistent traffic to your site when optimising your content. To increase your chances of a high-ranking page, write content around a topic with organic search traffic potential and add links in the content that goes through to your current website.
Use PPC advertising to bring in traffic to your website from search engines like Google. You pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment from your website.
Marketing a new website startup in 2021 can be challenging, especially in a contested marketplace. Careful planning is needed, to ensure that you build a strong foundation for your marketing efforts. Think in your customers shoes about what they would want to see when visiting your website and your efforts will soon pay off.