Good news – this is the year of local! Here are our top tips on how to reach a local audience online.
The internet can make local businesses feel like they’re a tiny fish in a very, very big pond. But, good news – it is the year of local! Google is increasingly putting an importance on local search results, and it’s easier than ever to target a local audience with paid advertising. Here are our top tips on how to reach a local audience online.
1. Local SEO.
Google is putting more of a focus on local search, which means that as a local business you’ve got a great opportunity to take advantage of local SEO. The key ways to get your business noticed in local search is to produce local relevant content, ensure your business details are correct and accurate across your whole website and to set up a ‘Google My Business Listing’.
2. Targeted PPC.
There are three main ways to increase the clicks to your site from search engines: paid Search, local Search and organic Search. We covered local search above, but another way to boost your clicks for local searches is with targeted PPC (Pay-Per-Click). Unfortunately, PPC can be easy to get wrong, but one of the best ways to get it right is by targeting your campaigns. This is especially true if you don’t have a huge budget to play with.
The more locally relevant you can be with your advert groups and copy the better. Which means higher quality scores, higher click through rates, higher conversion rates. So, by targeting your local audience you’re more likely to make the most of your PPC budget.
3. Facebook Advertising.
As with paid search, Facebook Advertising allows you to tailor your adverts and target a local audience. As a local business, you can easily promote your business on Facebook. Facebook pretty much do all the hard work for you with their ‘Promote Your Business Locally’ option. All you need to do is set a budget, choose a photo the text you want to go with it.
You’ll even get the option to add map cards, a call to action and a ‘Get Directions’ button to your adverts, increasing the chance of your local audience engaging with your advertisements.
4. Online Listings and Reviews.
See you soon!