Google releases Retail Search Tool 

Laurianne Dudgeon

Laurianne Dudgeon

How many times has a shopper searched for a product on your website only to get results that aren’t relevant—or provide no search results at all? 


Google has launched a new feature which aims to help ecommerce and online shopping sites, to increase visibility on search engines so shoppers gain more relevant results. 


What is Retail Search?


The solution is called Retail Search, that’s designed to give retailers and shops online the capabilities of Google’s search engine on their own domains. It is intended to help businesses improve on-site search and overall shopping experience. 


Good search experiences have a correlation with higher purchase conversion and brand loyalty. Retail Search hopes to minimise the number of potential shoppers who abandon searches online by improving customer experiences as a whole. 


This tool produces better product search results and recommendations, even from broad queries. It also allows businesses to create customisable, shopper focused search experiences. It makes product discovery much easier for shoppers, whilst optimising business goals.



Shop owners and merchants can apply business rules to fine-tune what customers see, diversify product displays, filter by availability and add custom tags, as they see fit. This allows them to drive desired outcomes for engagement, revenue or conversions. 


What’s included in retail search?


  • Advanced Query Understanding – A more accurate understanding of what searchers want to produce better results. 
  • Semantic Search – Matching product attributes with website content creates fast and relevant product discovery. 
  • Optimized Results – Results hold user interaction and ranking models to meet specific business goals. 
  • Advanced Security and Privacy – Strong access controls protect retail data to ensure it is only used to deliver relevant search results. 


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