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What is Digital Marketing?

Digital Marketing is a term used to cover all your online marketing. This could involve your website, social media accounts, email campaigns, PPC strategy, and much more besides.

What is inbound marketing?

There are two main types of marketing communication - inbound and outbound. Outbound is the traditional style of marketing you’re probably more used to, such as adverts on TV, radio, print, billboards, or direct mail.. Outbound marketing is a way of pushing your products or services on customers and is very one-sided. Unfortunately, this type of marketing are often ignored. People rarely open direct mail and most people skip past TV adverts. 

Inbound marketing is all about earning your leads. By providing interesting and engaging content, using platforms like social media, email software or a blogging site to share it, you are able to pull customers in by capturing their interest. Inbound marketing is a two-way communication process, because the customers have to come to you. Because of this, your audience are more likely to see your brand in a positive light and then engage with you for a longer period of time than the 15 seconds they see or hear your advert on TV or radio. 

As a result, inbound marketing costs much less than traditional outbound marketing, either because it’s free (organic searches through Google, Bing, etc.), you only pay for as much engagement as you get (PPC) or you set and adjust the budget as you go (social media advertising).


Will social media work for my business?

Yes. It’s all about understanding which platforms your audience use, how they interacts and who with, and what types of content they engage with. Choosing the right platform - whether that’s Facebook or Twitter, Instagram or LinkedIn, etc. - is the key to success. Our team can profile your audience and find out what social media platform is best for your business. We’ll then work with you to develop a strategy for social media so that you can get the most out of it.

Why should my business be on social media?

Simply put, your business should be on social media because you are already missing out. Through social media, you get access to a huge audience of potential customers, which you can be certain that other small businesses and local competitors are targeting. Social media can be used to drive traffic to your website, increase your brand awareness, complete market research, generate leads, promote events, and even boost your website’s SEO. Never before has it been so easy for businesses to interact and engage with their audience, and it gives you the opportunity to strengthen your brand loyalty.

How can you help me with social media?

Social media is a growing platform with a growing number of opportunities for businesses. We assist with everything, from the basics like setting up your account and creating effective posts, to more complex strategies such as paid advertising and scheduling tools.

Social media forms a core part of all of our packages, but we also have the expertise to be able to offer bespoke social media services to your business..


What is SEO?

SEO is short for Search Engine Optimisation. It is the process of making a website or name as easy to search for as possible on search engines, under the relevant keywords and by the relevant users. 

The common goal for SEO is to get pages ranking on the first page of search results for a given search term. For example, every hairdresser wants to be the first result when a user searches for “hairdressers near me”. Understanding how SEO works and the things you need to do to make your business more searchable is what helps you become the first result.

How can i get higher on Google?

SEO is a rapidly-changing industry. Practises that worked as soon as last week can quickly become ineffective the next week. Moving up the rankings requires promoting your business with a variety of methods on a variety of platforms online, some of which can be very technical and require working knowledge of coding. MNA Digital keep their finger on the pulse, to ensure they deliver up-to-the- minute SEO services for local businesses, so they keep moving up the Google ranks..

How can you help me with my website's SEO?

Our expert team at MNA Digital are up to speed with breaking developments in SEO and can curate an SEO strategy that works best for your business’s needs. They will look at your website’s offerings and give in-depth guidance and support to ensure your website content and general online presence, whether on social media or in the press, is search-engine friendly.