Integrated Creative Agency Big Kid Joins Forces With MNA Digital
Leading integrated creative agency BigKid is to join forces with the digital arm of the largest independent regional news publisher to offer fully integrated digital marketing solutions.
BigKid, whose clients include Taylor Wimpey, Ralph Lauren and Sofa Brands International, has formed a strategic partnership with MNA Digital, the online operation of the Midland News Association.
Through the new relationship, both companies will be able to extend the service offering to their customers. BigKid will provide MNA Digital’s clients with a range of services based around its strengths in creative design, integrated marketing, branding, responsive website design and interactive content.
Meanwhile, MNA Digital will support BigKid clients looking for effective pay-per-click and search engine optimisation digital marketing. BigKid, part of Surrey-based media and print procurement agency Cubiquity, has produced lead brand and campaign creative for the likes of Travelex, Flight Centre and Octagon Homes.
Based in Wolverhampton, MNA Digital’s parent company is the publisher of two of the UK’s largest regional daily newspapers, the Express & Star and Shropshire Star, along with the biggest free weekly title Chronicle Week. MNA Digital’s clients include a range of small-to-medium sized enterprises in the West Midlands.
BigKid creative director Dan Mitchell welcomed the opportunity to partner with MNA Digital. He said: “BigKid communicate effectively at every level of brand and business, from SMEs seeking a hand-holding digital transition partner to large global brands looking to inspire new audiences and strengthen relationships with existing customers.
“We look forward to working with MNA Digital to communicate on behalf of their clients and to build new business through collaboration.”
MNA Digital Andy Hill said the partnership would build upon the strengths of both companies. “Both businesses enjoy strong relationships with their customers so we are looking forward to working together to deliver positive experiences for clients looking to make the most of the integrated marketing opportunities on offer.”
The partnership has been developed after MNA Digital’s parent company the Claverley Group completed the purchase of Cubiquity in August last year.