Black Country Businesses Learn How To Drive Sales With Paid Search

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Black Country businesses were given advice on how to boost their online presence with PPC in the latest in a series of workshops.

The talk, held at Casino 36 in Wolverhampton on Thursday, saw Matthew Fowell, Head of PPC, from MNA Digital, the online arm of Express & Star publisher Midland News Association, give a talk on pay per click (PPC) internet advertising.

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Pay per click adverts are paid search engine result placings which can drive traffic to a business website.

During an hour long presentation to representatives of a range of businesses, Matthew explained how PPC advertising works and how it can be used to help grow website traffic.

Success metrics were also covered, along with practical tips on how to improve website user journeys.

Matthew showed heat maps of the most favourable positions in search engine results and gave guests tips on how to improve their standing.

He also called up the business websites of two event delegates and talked them through how they could be improved.

Delegates then had a chance to get one-to-one advice from MNA Digital experts, who deal with online marketing for a range of local businesses.

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The talk was part of a programme created in response to a demand from small to medium sized enterprises (SMEs) to more fully understand how they can better use digital.

MNA Digital sales campaign manager Natalie Coughlan, who organised the event, said: “With millions of search engine results being generated in the UK every hour, PPC is one of the most popular forms of advertising.

“Many businesses know they need to make use of PPC but it can be a headache knowing how to do it well.

“With years of experience, Matthew is well placed to give practical advice, which seemed to go down well with delegates.

“By sharing our skills we can help businesses grow their revenue. People leave our workshops with useful advice they can put into practice easily.”

Previous workshops run by MNA Digital have covered topics including an introduction to digital marketing, managing reputation, optimising websites, and measuring business conversion.

Further events are planned for 2019, to get the latest news and updates subscribe to our monthly newsletter below or follow us on Twitter.

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