28/12/2016 by Jonathan Maley
Why Can't I Find My Website on Google?
Struggling to rank on Google? Here's why your website isn't coming up top
Digital experts are always preaching about the importance of being found online and yet, you're probably still unsure as to why you can't find your own website in a Google search.
Today, being online is all about the wider conversation.
Less than 40% of B2B (35%) and B2C (37%) of businesses have a documented content strategy in place. This strategy is quite simply, the steps you take to ensure your business can be found online.
So ask yourself, is your website being found in searches for your industry?
If the answer is no, and you can't find your own website in online search, the chances are you're experiencing one of these issues:
- The content on there is not search engine friendly.
- The content speaks too openly about your buisness and not the solutions or answers that you can provide to customers.
- You aren't seperating and mentioning each of your business services appropriately.
- You're not using the correct keyphrases throughout your website, essentially making you inivisble in certain searches.
- You haven't connected any social media such as Facebook or Twitter, which can act as a gateway for your site.
- The content is outdated and needs a refresh.
- The user experience is off-putting.
Making sure your website avoids all of the mistakes above is essential to raising your website standing.
Google are constantly changing the goal posts for search engine ranking, meaning you need to stay agile and on the ball. There's no quick fix to beating the algorithm, Google just encourage a solid web build that answers the questions your customers might have, whether that's informative or providing a service.
Why are my competitors ranking above me in search?
Whether you sell products directly from your website or you just want to attract visitors to read your content, the end goal should always come back to 'who do you want to attract to your website?'.
By being part of the online wider conversation, you're recognising that your content is not only visible in online search but it's also relevant.
This should be the main takeaway from this post. The key to ranking better in online search rankings is understanding two things:
- Who is your ideal customer?
- What is that ideal customer likely to search for?
The best way of thinking about it is by recognising there is a sea of potential customers surfing the web every single minute of the day.
A website that doesn't comply to the recommended techniques of ranking higher is just a drop in the ocean, whereas a competitor that has spent time in researching their target market has a greater chance of being found.
What will help get my website found in search?
Having worked closely with a number of businesses, I understand getting your website found in search is only half of the battle.
The key to success lies in understanding why your businesses presence is stranded at sea.
Chances are, your current website has been online for a number of years but you've never took the time to look at how it's performing. The great news is, it's never too late to start optimising your website.
Over time, you will not only see your efforts rewarded but you will understand how you've weathered the storm and reached better climates.
You see, the problem 10 - 20 years ago was advertising space. The common issue was 'where can I fit my ad?'
Now, space isn't the problem. Being noticed is.