Top 5 Tips to Promote Your Business Through Social Media

Our top 5 tips to successfully promote your business through Social Media

Social media is no longer a new marketing channel. 

Today's most successful businesses have recognised its potential as a lead generation tool. In fact, research shows that 49% of social media professionals use social media to help them make business decisions.

Social media helps you get your content in front of the right people and spread the word about your business. Not only does it help drive traffic to your website, it can also help generate leads and build your online community.

The best part about social media is it's completely free, so why do some businesses find it difficult to use? 

Don't worry, if you're struggling on the best practises on how to utilise social media for your business, look no further.

Hubspot found that content with relevant images gets 94% more views than content without relevant images. However, make sure the images you are posting are relevant to the topic you're discussing. Don't include a picture or image on a post if it holds no relevancy.

3.9 million active users on social media, so a key step is knowing what platform your audiences are active on.

If you have a fantastic piece of content, don't let it go to waste by sharing it on Twitter when your biggest audiences are regular users of Facebook.

Social media marketing can be difficult, especially if you're new to the concept. These tips will help you successfully market your business online, giving you results that you can track for the first few months. Once you have a good idea of what's working and what isn't, adjust for the next time.  

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