28/03/2017 by Tom Hodson
MNA Digital named as finalist in national award
We're happy to announce that we're officially in the running for a national award!
We've been named as a finalist in the 'Best Use of Advertising Technology' at the News Awards, an event that looks to celebrate companies that are pushing innovative ways to utilise advertising tech.
The nomination is thanks to our proprietary advertising platform Insight and the Enquire Package, two pieces of technology that allows us to offer advertisers much more support, from fulfilment and client reporting to achieving campaign objectives.
The concept of the Enquire package is simple, to use a range of both digital and traditional advertising platforms, measure the performance of these platforms and actively manage the campaign to allow for direct spend on the channels that deliver the best response.
From a customer perspective, this offers transparent reporting and simple metrics (all great things for the overall user journey) such as volume and length of enquiries, microsite traffic and engagement.
Essentially, we hope that our Enquire package gives customers a much clearer understanding of their return on investment, allowing for a pre-agreed success metric that they can measure us against.
We'd like to take this opportunity to thank all the lovely people that help deliver a product that has clearly caught the eye of the judges and all of the clients we remain dedicated to helping achieve their goals.
Some other finalists include AppNexus, Initiative & Cadreon, Rubicon Project, Teads and The Telegraph, stiff competition we're sure you'll agree!
The winner will be announced at a gala event at the Lancaster London on April 5th.