09/03/2017 by Andy Hill
Get the digital marketing basics right to build online credibility
Here's how you can start building your online credibility
A popular phrase you hear regularly is: “Don’t believe what you read on the internet,” writes Andy Hill, MD of MNA Digital.
There has always been a healthy cynicism about online, just as there has traditionally been concerns about the validity of what appears in certain sections of print and TV news. The rise of ‘fake news’, information which appears on sites that deliberately publish hoaxes for commercial advertising revenues or propaganda gains, has increased concerns.
Whether it is the claims and counter allegations around the US Presidential election, or the spate of fake announcements around bogus celebrity deaths, people are suspicious of what they read on the web. For those of us looking to help businesses benefit from digital marketing, this suspicion actually creates an opportunity for emphasising the importance of how an organisation presents itself online.
It has never been more important to make the right impression by offering a positive web presence that meets your customers’ needs on the internet. For many businesses, it is important to get the basics right. With digital usage continuing to grow rapidly, it is vital you have a website that is fit for purpose.
First impressions count when it comes to web design. Users have less attention span and will not tolerate slow sites or a poor user experience. And, according to Google, people are five times more likely to leave a site that is not optimised for mobile devices.
Google has introduced mobile specific search results and having a website that is not optimised for mobile will have a negative effect on how your site ranks.
Securing your site is also important. It is becoming more important to have a Secure Socket Layer (SSL) certificate, given to prove security.
To build trust you should look to produce engaging content that helps your users. Video can be a great tool to highlight the things that make your business stand out and video testimonials can be a great way to bring your business to life, offering a more powerful form of testimonial than written reviews.
Getting these basics right will help build your credibility online. In a digital world where fakes are rife, honesty is always the best policy.