ICE SKATING / FAMILY ENTERTAINMENT / ICE HOCKEY / ACTIVITIES / BIRTHDAY PARTIES

TELFORD ICE RINK

With a range of facilities that include a Cafe, Cresta Bar, Sliders skate shop and soft play area, Telford Ice Rink can cater to many different people. For casual skaters, public skating sessions are hosted most days of the week, a good opportunity for a day out. One of their main attractions is birthday parties, where friendly staff can help your child have a fun and exciting day of ice skating.


By providing a party supervisor, skate hire, a meal and a party bag for one price, they ensure all guests are safe and having fun at a very competitive price. They also host a range of ice skating and ice hockey lessons. Delivered through Telford Ice Skating Club, these weekly sessions give individuals of a high skating ability the chance to enhance their skills.

THE TASK

Telford Ice Rink wanted us to promote their current promotional offers of '2 for 1 Skating' and increase footfall through their door.

The main focus of our advertising was increasing the number of enquiries for the Ice Rink, ensuring more people signed up to their promotions.

THE RESULTS

Since Telford Ice Rink took up an Enquire Package with our team, we've seen a significant increase in the number of calls and other enquiries the business has recieved.

During 2015 they managed to gather 86 enquiries. After making the change to our Enquire Package early in 2016, they've since doubled that number in the space of 6 months and continue to see improvement, currently sitting at 190 as of June 2016.

Thanks to the targeted digital advertising of our MNA Enquire Package and excellent support from Telford Ice Rink, we're pleased to continue delivering on our objective while looking for ways to improve our overall service.

VIEWED PROJECT

CASTLE & CRYSTAL CREDIT UNION