NEW CARS / USED CARS / MOTABILITY / DRIVING PLEASURE / BMW RETAILER
Benham BMW were mainly focused on enhancing their target audience, reaching even more potential customers and improving sales of both new and approved used vehicles in the BMW brand.
They were also looking to ensure both new customers and old were aware of the different motor servicing they had available, expanding their potential customer base even further.
What we were tasked to create was an ad campaign that combined their high quality imagery and services with our marketing knowledge, particularly in the area of motor servicing and vehicle dealerships.
What we managed to create was a strong marketing campaign, consistent with the BMW brand and ideal for improving both the sales and servicing customer base.
By increasing the number of impressions received by the ad campaign, we also managed to improve the engagement from customers, effectively showcasing the important aspects of the business to the most relevant customers in our network.