07/06/2017 by Molly Forsyth
5 facts on how local SEO helps local businesses | Video
We've rounded up the 5 key facts on how local seo helps local businesses
The rise and rise of SEO, and digital commerce as a whole, continues to take more of the market share from traditional business methods and practises.
Want to find our more about what SEO means? Read our jargon free explanation here.
However, for the local business, who deal with real people and have real products for their customers to see before purchase, the desire to go digital may be quite low. These businesses believe that the internet is a limitless space, dominated by bigger corporates or start-ups that trade to the younger and tech-savvy markets, filled with endless feeds of pointless content.
They believe they would just be another drop in the ocean, but a little knowledge of local SEO goes a long way and could even be the difference between surviving or shutting up shop.
Sleek, modern agencies may talk in jargon about SEO, but local businesses want the facts.
Here, we’ve rounded up 5 key facts, based on real life research, on local SEO that would make ALL local businesses go digital.
How can a local business use local SEO?
The key takeaway here is how good local SEO works in balance with your business. Making your business more searchable and more digitally present doesn’t mean your entire business has to be online-based. You can still keep your shop, deal with real people and sell them your real, visible products.
The truth is, local SEO helps you get active leads. If your leads have actively searched for the product or service you provide on Google, you have a chance to be the first business they see, and therefore the immediate answer to their question. The effects of good local SEO on the numbers of customers walking through your door or picking up the phone could be remarkable.
Learn more about local SEO for SMEs
If you want to learn a bit more about local SEO, take a look at our articles below, and find out our tips on finding your ideal customers to setting up a Google My Business listing:
- How to Reach a Local Audience Online
- Why you need a free ‘Google My Business’ listing
- Local SEO and You